At Intevant, we understand how important it is for an organization to position itself, and its products, in the marketplace effectively. Managing and maintaining a consistent presence is essential to leveraging and building an organization. We work with our clients to help them establish a market presence for the first time — or to evolve an existing presence. We can help your organization establish a market presence with a competitive difference, and that has long-term preference.
All of the marketing solutions Intevant develops are custom-designed to each client's needs. A representative will meet with you, learn about your company and its customers, and then design marketing solutions that will help you ensure that all your marketing efforts are effective. Our goal is to provide marketing campaigns that cut through the clutter, touch your key audiences, and generate action among those audiences
Intevant Marketing Services Include:
Marketing Action Plan (MAP)
In order to capitalize on existing opportunities in your market, a “marketing road map” is needed. Intevant will partner with you to create a Marketing Action Plan, or MAP, and develop the creative platform from which all your marketing activities are based. We can then help you execute the activities necessary to ensure positive results and a good return on your investment. The key components to a Marketing Action Plan are:
- Situation Analysis – Includes an overview of your company, products and services, customers, competitors, and partners; as well as the climate of the marketplace.
- Marketing Communications Audit – Includes a complete review and analysis of your organization’s past and present marketing, advertising and public relations activities and materials.
- Marketing Segmentation and Strategy – Includes a clear definition of each market segment and clearly states the proposed marketing objectives and proposed strategies and tactics for achieving these objectives.
- Creative – Includes a creative platform on which all marketing and communications activities are based.
- Projections and Measurements – Includes the selected strategy’s immediate effects, expected long-term results, and any actions required to meet them; as well as measurable goals and objectives based on established key metrics.
Brand Development and Positioning
Creating a brand is like forging an identity. Your brand is an important part of how you communicate yourself to your community. Because your brand is so important, you need to protect it and keep it consistent. Brand consistency directly affects the recognition and strength of your organization's public image. From logo design to product packaging, we make sure all your communications are consistent and position you to stand out from your competition.
Marketing Materials Development
Developing first rate marketing collateral can attract the attention of potential customers and better prepare you to take advantage of business development opportunities. At Intevant, we strive to achieve an appropriate balance between the design and the functionality of your marketing materials. From brochures to interactive DVD’s, Intevant develops marketing that cuts through the clutter, touches your key audiences, and generates action among those audiences.
If you already have existing marketing materials, Intevant can evaluate your current logo, graphics, and content in order to make sure that they have the right look and feel, contain the right amount of information, and are optimized for your market. Intevant can redesign your marketing materials to make them more effective and add value to your company's identity.
Website Design Services
At Intevant, we understand that quality web design is critical to organizations investing in a business presence on the Web. Whether you're building your first site, redesigning an existing site, or ready to add enhancements to sell online; Intevant can provide you with a site that is user-friendly, interesting, compelling, and helps you attract more visitors…and convert those visitors into valued customers.
Direct and E-mail Marketing
Direct mail and e-mail marketing are two of the quickest ways to gain name recognition, and get your message to qualified prospects. Intevant can work with you to discover your goals – more leads, direct sales, web traffic – and create direct and/or e-mail campaigns to get you there. All our campaigns are designed to achieve maximum impact with your target audiences by including what you’re offering and a call to action by those audiences.
Advertising and Public Relations
Before your customers buy from you, all they know is your marketing. At Intevant we design advertising and public relations campaigns that promote the interests and images of our clients. From magazine ads to press releases, Intevant can develop professional advertising and public relations materials that convey the message you want and achieve maximum impact with your target audiences.
Visit our Testimonials area and view examples of how Intevant has helped other small businesses gain and maintain the competitive advantage they needed -- adding to their value, and positioning them for growth in their marketplace.
For more information on how Intevant can help your small business, please Contact Us. |
